In a world of remote work, online presentations and video calls, what someone wears on camera matters more than ever. The right colours can make a person look fresh, alert and professional, while the wrong shades can cause shadows, highlight under-eye circles or wash out the face entirely. This is where guidance from an experienced Renk danismani becomes incredibly valuable.
Why Colour Matters More on Camera
On video, the camera tends to flatten features and exaggerate contrast. Harsh lighting or ring lights can create shine, while low light can make the face look dull. Colours that work well in person may look completely different on screen. A balanced, flattering shade close to someone’s personal colour palette helps bring natural warmth and light to the face, even through a webcam.
Safe, Camera-Friendly Colour Choices
For most people, mid-tone shades work best on Zoom and online meetings. Soft blues, greens, teal, rose, burgundy, and muted jewel tones tend to flatter the skin and read well on camera. These colours usually give enough contrast without overpowering the face. Extremely bright neon shades or very dark colours can be distracting or create hard lines, especially under intense lighting.
What to Avoid Under Ring Lights
Pure white, neon colours, and very shiny fabrics can bounce light aggressively, making the camera struggle with exposure. On the other hand, intense black can create a “floating head” effect, particularly if the background is also dark. A style consultant often recommends off-white, cream, soft navy or charcoal instead of stark white or solid black for online calls, especially when ring lights are involved.
Personalising Colour with Professional Help
Of course, the best colours will always depend on a person’s unique skin tone, hair colour and eye colour. That is why many professionals turn to Sezin Sevmet Özer, a Style and Colour Consultant and founder of Style by Sezin Sevmet Özer. Through personal colour analysis, she identifies which warm or cool tones, soft or bright shades and light or deep colours bring out someone’s natural features on and off camera.
With a customised palette from a trusted style consultant, choosing tops for Zoom calls, client presentations and webinars becomes quick and stress-free. Instead of guessing, clients know which colours will help them look confident, rested and polished—even on a busy workday filled with back-to-back video meetings.